2025

Holo HK

Entrant

AmbiWishes Information Technology Co., Ltd. & AmbiWishes Information Technology Co., Ltd.

Category

Innovation in Design - User Experience Design

Client's Name

Country / Region

China

In the dynamic and cosmopolitan city of Hong Kong, the lives of its residents resemble finely tuned machines that operate incessantly. Confronted with significant pressures arising from academic and professional demands, individuals increasingly seek a spiritual oasis where they can momentarily pause, engage in self-reflection, and rejuvenate. In response to this need, Holo HK - Urban Oasis project has been developed to establish a futuristic utopia—an ideal amalgamation of modern art and spatial innovation interwoven within the dense urban landscape of Hong Kong.

Utilizing comprehensive data research and advanced machine learning methodologies, the project identified optimal locations for intervention and employed an 'insert city' model for construction. This approach discreetly incorporates a series of relaxing spaces, including theaters and exhibition halls, into the urban fabric. These spaces not only offer an escape from the relentless pace of daily life but also facilitate opportunities for residents to enhance their emotional well-being and mental equilibrium. For instance, experiential films augmented by virtual reality technology enable audiences to immerse themselves in diverse artistic environments and explore various cultural and historical narratives. Additionally, shopping and exchange station allows individuals to trade goods and share information through virtual reality, thereby fostering interactions and community connections.

The design aesthetic of Holo HK seamlessly integrates futuristic technology with a humanistic touch, utilizing blue and purple tones as the primary color palette, complemented by warm, bright whites and soft neon hues. This combination yields a visual effect that is both contemporary and inviting. Through meticulous design considerations, Holo HK has successfully established a pressure-relieving oasis amidst the frenetic pace of urban life, offering an intelligent space for each city inhabitant to find solace and rejuvenation.

Credits

Yuzhou(Joe) Wu
Weichen Zhao
Baobao Tian
Wanxin Tang
Zilian(Joy) Li
 
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Entrant

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Category

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Country / Region

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Entrant

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Category

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Country / Region

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Entrant

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Category

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Country / Region

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Entrant

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Category

Innovation in Campaign - Event Campaign

Country / Region

Taiwan