2025

Rising High with Zongzi

Entrant

Ideart (Guangzhou) Media Technology Co.,Ltd

Category

Innovation in Design - Packaging Design

Client's Name

Country / Region

China

Drawing inspiration from a unique blend of history and culture, our latest Zongzi packaging captures the essence of an era when students embarking on scholarly pursuits were gifted Zongzi. This custom was not merely about food but carried profound wishes for success, as "Zong" sounds similar to "Zhong," meaning "to pass" or "to achieve." Traditionally, these special Zongzi were used in worship of the God of Literature (Wenchang Dadi) or Kui Xing, and teachers would bestow them upon students as tokens of good fortune, symbolizing hopes for top honors in their exams.

Our elegantly designed gift box features heartfelt messages of encouragement for examinees, encapsulating the spirit of striving for excellence. With the Dragon Boat Festival now aligning closely with the modern college entrance exams, this ALISSANT Zongzi Gift Box serves as a perfect embodiment of blessings, wishing all test-takers outstanding achievements and promising futures ahead.

Credits

Zhao Zheng
Qin Yang
Zhao Guojun
 
2025
The Wind City Composer

Entrant

Cultural Affairs Bureau of Hsinchu City

Category

Innovation in Design - Conceptual Design

Country / Region

Taiwan

 
2025
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Entrant

Prashant Chaturvedi

Category

Innovation in Services and Solutions - NextGen Technology

Country / Region

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2025
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Entrant

Kaohsiung City Government

Category

Innovation in Campaign - Event Campaign

Country / Region

Taiwan

 
2025
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Entrant

Ronith Pingili

Category

Innovation in Technology - Automation Technology

Country / Region

United States