2024

Leading the Charge Against Ad Fraud and for User Protection

Entrant

Preet Shah

Category

Innovation in Technology - Advertising Technology (AdTech) (New)

Client's Name

Country / Region

United States

At Google, Preet spearheads the development of large-scale systems that process the entirety of Google Ads, including Search, YouTube, and websites, with a primary focus on combating ad fraud. His leadership and innovative solutions have been instrumental in safeguarding advertisers' investments and preserving the integrity of the digital advertising ecosystem. His tireless efforts have directly contributed to the elimination of millions of malicious ads and fraudulent advertisers, a remarkable achievement highlighted in Google's Ads Safety Report and extensively covered by leading media outlets such as Forbes, Search Engine Journal, and TechRadar.

Credits

Google
Preet Shah
 
2024
Shaping the Future through Autonomous Driving Safety

Entrant

Astha Kukreja

Category

Innovation in Technology - Best Autonomous Technology Innovation

Country / Region

United States

 
2024
Thermal Sense

Entrant

Zeyuan Zhang, Xuechun Tao, Yangyi Tai

Category

Innovation in Design - Conceptual Design

Country / Region

China

 
2024
Misswiss

Entrant

Hangzhou You Lose Weight Again E-commerce Co., Ltd.

Category

Innovation in Design - Fashion, Apparel and Garmet Design

Country / Region

China

 
2024
FPRONE

Entrant

Chargeback Gurus

Category

Innovation in Technology - Financial Technology (FinTech)

Country / Region

United States