2026
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Under the guidance of the Science and Technology Commission of Shanghai Municipality, the Advanced FinTech AI Competition (AFAC) 2025 brings together over 20 prestigious universities, academic institutions, and fintech enterprises from across the globe. It focuses on the innovative application and transformation of AI and large model technology within the financial sector, aiming to unearth high-quality entrepreneurial solutions and build a premier hub for technological talent. Tailored for the event, this visual identity system utilizes a professional, futuristic visual language to vividly embody the cutting-edge concept of “AI+ Finance,” thereby highlighting the AFAC’s standing as a top-tier competition platform in the fintech field.
The core visual symbol “Tech Wheel” serves as a metaphor for an “Innovation Engine” that echoes the competition’s mission to drive industrial upgrading. Surrounding the wheel, tech-related elements—including flowing digital lines and holographic data dashboards—visualize the theme of “Implementing Technology and Converging Innovation,” effectively resonating with financial practitioners and technical engineers.
Moreover, the design adopts “Tech Blue” as the primary color, complemented by violet transitions and neon highlights, fostering a visual atmosphere that balances financial rationality with AI-driven futurism. The composition masterfully combines centered focus with diagonal dynamism: the wheel serves as a visual anchor stabilized in the center, flanked by symmetrical lines that reinforce a sense of order; the diagonal perspective conveys a powerful momentum of “Advancement and Breakthrough.” Through the visual narrative of “Power Engine + Intelligent Tech,” the design depicts a vibrant vision of future financial intelligence innovation.
Credits
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McGill and Partners
Category
Technology Innovation - Insurance Technology
Country / Region
United Kingdom
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Shantou Luoqi Guohan Clothing Co., Ltd.
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Design & Experience Innovation - Fashion, Apparel and Garmet Design
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China
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PawChamp
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Service & Solution Innovation - Training / Knowledge-Based
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United States
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Shenzhen Cocinare Technology Co., Ltd.
Category
Design & Experience Innovation - User Experience Design
Country / Region
China