2025

JIANDANPAI Adjustable Lace-Up Push-Up Bra

Entrant

Guangzhou Jianpai Network Technology Co., LTD

Category

Innovation in Design - Fashion, Apparel and Garment Design

Client's Name

Country / Region

China

JIANDANPAI Lace-Up Gather-Up Bra innovatively integrates adjustable laces with 3D molded cups, helping women achieve fuller, lifted breasts and confidently showcase their sexy appeal.
JIANDANPAI Lace-Up Gather-Up Bra optimizes traditional gather-up bras by addressing issues of pressure-induced discomfort and limited adjustability. Its cups feature adjustable laces in the middle that can be gently pulled to gather and lift the breast, visually increasing the bust by 1-2 cup sizes. It provides full control over gather-up effect, suitable for different body types. It also enables personalized styling, from subtle, natural lift to a bold deep-V effect, seamlessly adapting to various occasions and outfits. The one-piece 3D molded cups are designed with a top-to-bottom progressive thickness: the lower portion is thickened for stable support, while the thinner upper portion gently conforms to the breast, providing both remarkable push-up effect and all-day comfort. The bra is made from finely brushed fabric, soft and skin-friendly, offering a comfortable fit with no visible bra lines, allowing it to pair flexibly with various outfits while exuding natural elegance.
In terms of details, raised side wings fully wrap around side breasts, enhancing the push-up effect while smoothing the back and underarm lines for a slimmer silhouette. The bra is accented with wave-shaped trim, whose soft curves add a sense of romance and elegance. The elastic lace stretches naturally with body movement and breathing, ensuring a comfortable yet non-restrictive fit. Paired with the delicate laces, the bra matches perfectly with low-cut garments, subtly revealing cleavage and striking the perfect balance of sexiness.

Credits

Xiwei She
Jingyi Zhong
Li Xu
Fei Wang
Tao Chen
 
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Entrant

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Category

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Country / Region

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Entrant

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Category

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Country / Region

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Entrant

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Category

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Country / Region

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Entrant

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Category

Innovation in Campaign - Event Campaign

Country / Region

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