2025

2025 Yehliu夜遊——女王頭燈飾

Entrant

北海岸和觀音山國家風景區總部,旅遊局,MOTC。

Category

Innovation in Campaign - Event Campaign

Client's Name

Country / Region

Taiwan

The 2025 Yehliu Night Tours – Queen’s Head Illumination continues to establish Yehliu Geopark as Taiwan’s leading night tourism destination, transforming the iconic Queen’s Head rock formation into a new realm of artistic expression after dark. Building on the foundation of previous editions, this year’s event features refreshed lighting design, advanced projection mapping, and enhanced interactive installations, all seamlessly integrated with the park’s unique geological landscape.
Eight themed zones are curated to tell distinct stories of nature, culture, and geological wonder. Visitors follow a carefully designed night trail, journeying through laser shows, immersive light installations, and postcard-like dreamscapes. The illumination of the Queen’s Head remains the emotional centerpiece, brought to life through dynamic lighting that highlights its contours while adhering to environmental protection guidelines to preserve this fragile formation.
The event is guided by three core pillars of sustainability:
Economic: Revitalizing local industries through night tourism and boosting resident income.
Environmental: Using energy-efficient LED lighting and reusable structures to reduce ecological impact and light pollution.
Social and Cultural: Featuring the signature “Queen’s Costume Show,” community co-creation, local art, markets, and cultural heritage to foster public participation and regional identity.
Held during Taiwan’s peak summer travel season, the event not only delivers a spectacular visual experience but also attracts both domestic and international visitors, encouraging longer stays and stimulating the local economy. Through the fusion of technology, sustainability, and cultural storytelling, Yehliu Night Tours redefines night tourism year after year—turning a natural landmark into a luminous stage for creativity, connection, and celebration.

Credits

 
2025
Nature's Cleansing Harmony

Entrant

Shanghai Songgui Industrial Co., Ltd

Category

Innovation in Design - Packaging Design

Country / Region

China

 
2025
The Mobile Exhibitions in Liugdui Schools

Entrant

Taiwan Hakka Culture Development Center, Hakka Affairs Council

Category

Innovation in Campaign - Event Campaign

Country / Region

Taiwan

 
2025
Holo HK

Entrant

AmbiWishes Information Technology Co., Ltd. & AmbiWishes Information Technology Co., Ltd.

Category

Innovation in Design - User Experience Design

Country / Region

China

 
2025
NextGen Core Transformation

Entrant

Category

Innovation in Technology - Information Technology

Country / Region

United States